Tata Motors launches its Mid – SUV Curvv at a starting price of ₹ 9.99 lakh

Tata Motors, India’s leading automotive manufacturer, today, proudly announces the launch of Tata Curvv – The SUV Coupe, at a starting introductory price of ₹ 9.99 lakh*. Marking a big milestone for the Company and entering the fastest growing mid-SUV segment with ICE options in an innovative and disruptive body style, Tata Motors has launched the Curvv in three engines options, all provided with an Advanced Dual Clutch Automatic Transmission. With the powerful new Hyperion gasoline direct injection engine, 1.2L Revotron petrol engine and the new 1.5L KryoJet diesel engine with the segment’s first Dual Clutch Transmission in Diesel, the Company is giving the consumers a good mix of options to choose from, each suited to their unique needs.

In a high growth segment populated with boxy-SUV body styles, Tata Motors, true to its DNA, has disrupted the category by democratizing the premium SUV Coupe design – a body style that is widely recognized globally for being aspirational. The Curvv is one of its kind in the segment with best-in-class safety, segment first features, multiple and unique powertrain options. Available in six distinct colours – Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey and Opera Blue, the Tata Curvv will be offered in Accomplished, Creative, Pure and Smart personas.

According to Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., “Launch of the Tata Curvv is a significant leap towards automotive excellence as it brings to India a new SUV Coupe body style that has so far been recognized globally and has only been available in premium categories. True to our DNA of always introducing segment defining products, the Curvv is currently the most unique offering in the Mid-SUV segment and successfully embodies our commitment to innovation in design and technology. The recently launched Curvv.ev has received a great response and the customers have been enamoured by the its design and style, coupled with the high-end features on offer. Furthermore, the first in industry EV and ICE price parity has also positively impacted their sentiments.

The introduction of the Curvv further enhances our SUV portfolio as a comprehensive Mid-SUV product with multiple powertrains, several first in segment features, a brand new capable architecture – ATLAS and Level 2 ADAS. To sweeten the package, we have priced the Curvv extremely attractively, across all variants, making it irresistible for all consumer needs. We are excited to launch this car into the market today and are confident that our customers will enjoy this differentiated offering.”

Key Pillars and Features:

• Shaped to Stun: The Curvv’s sporty coupe design seamlessly merges with the robust stance of an SUV. Features include connected tail-lamps, 18” alloy wheels, a voice assisted panoramic sunroof with mood lighting, first in segment Flush door handles and a signature welcome and goodbye function.
• Shaped for Safety: Equipped with Tata Motors’ renowned safety DNA, the Curvv offers ADAS Level 2 with 20 functionalities, including adaptive cruise control, lane keep assist, traffic sign recognition along with a comprehensive ESP and a 360-degree Surround View System. The SUV also features six airbags, electronic stability program, and Electronic parking brake with Autohold.
• Shaped for Grandeur: The interior of the Curvv is a testament to luxury, featuring First in segment powered tailgate with gesture control, Best in class boot space of 500 L, ventilated front seats, a 6-way powered driver seat, and a 60:40 split rear seat with recline.
• Shaped for Innovative Technology: The Curvv is outfitted with cutting-edge technology such as first in segment 31.24 cm (12.3″) touchscreen infotainment system by HARMAN™, 26.03 cm (10.25”) Digital instrument cluster, wireless smartphone charging, and iRA connected car technology.
• Shaped for Performance: The Curvv offers multiple powertrain options including the new Hyperion gasoline direct injection engine, a 1.5L KryoJet diesel engine, and a 1.2L Revotron petrol engine. It features multi-drive modes, paddle shifters, Smart E-shifter and a 7-speed dual-clutch automatic transmission as well as a 6 Speed Manual transmission.

* Curvv introductory prices are applicable only for bookings made till 31st Oct 2024.