MG Windsor EV secures 15,176 bookings on launch day, sets new record

The MG Windsor EV received a strong response on the first day of bookings, securing 15,176 units within 24 hours of opening on October 3, 2024, at 7:30 am. This makes it the first passenger EV in India to achieve this milestone

Customers can book the Windsor EV for Rs 11,000 at their nearest MG dealership or online at www.mgmotor.co.in. The Windsor is available at a starting price of Rs 9.99 lakh with an operating cost of Rs 3.5/km* under the Battery-as-a-Service (BaaS) program, or with an outright purchase option starting from Rs 13,49,800 (ex-showroom). Deliveries will begin on October 12, 2024.

The Windsor EV features a 38 kWh Li-ion battery pack, certified with IP67 standards, providing 100kW (136ps) of power and 200Nm of torque across four driving modes: Eco+, Eco, Normal, and Sport. It offers a range of 332 km on a single charge, as certified by ARAI. Available in three variants — Excite, Exclusive, and Essence — and in four colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Additional offerings include a lifetime battery warranty for the first owner, one year of free charging at public chargers through the eHUB by MG app, 60% buyback after three years or 45,000 km, and the MG e-Shield package (3 years unlimited km warranty on the vehicle, 3 years of roadside assistance, and 3 labour-free services).

The Indian electric car market has been steadily growing, driven by increasing environmental awareness, government initiatives, and the push for sustainable mobility solutions. Major players in the market include Tata Motors, which dominates with models like the Nexon EV and Tiago EV.

MG Motor India has also made significant strides with its ZS EV and the newly launched MG Windsor EV. Other key players include Mahindra Electric with its eVerito and upcoming XUV400 EV, and Hyundai with the Kona Electric.

Government policies like the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme, along with state-level incentives, are promoting EV adoption by offering subsidies and tax benefits.

Charging infrastructure is expanding across urban centers, and automakers are introducing Battery-as-a-Service (BaaS) options to reduce ownership costs. With rising fuel prices and a growing emphasis on clean energy, the Indian electric car market is poised for substantial growth in the coming years.

MG Motor, a British-born brand now owned by China’s SAIC Motor Corporation, has expanded its global footprint with a focus on electric vehicles (EVs) and smart mobility solutions. Under SAIC, MG has seen significant growth, especially in markets like India and the UK, by offering competitively priced EVs and SUVs.

SAIC’s strategy for MG includes tapping into emerging EV markets, leveraging its expertise in battery technology, and enhancing connectivity features in vehicles. With a strong focus on sustainability and innovation, MG Motor is positioning itself as a key player in the global shift toward electric mobility.

Source: Autocar Professional